Search engine optimisation (SEO) is a dynamic and fast-paced marketing discipline than can be quite frustrating sometimes especially for those relying on outdated SEO strategies that no longer work. In this beginners guide to SEO, we will study the basics of search engine optimisation including the importance of search engine marketing.
What Is Search Engine Optimisation (SEO) SEO is basically a marketing discipline that deals with how a website increases visibility in organic or nonpaid search engine results. It involves the use of both creative and technical elements to increase awareness, improve rankings and drive traffic in search engines. SEO encompasses many aspects from building links to the words on your page but sometimes it is simply a matter of ensuring that your website is structured in a search engine friendly manner.
How Search Engine Optimisation Works Every keyword that a user types into the search box has enormous value and has the potential to increase both the quality and quantity of your website traffic. Most of the web traffic is driven by commercial search engines such as Google, Yahoo and Bing but social media may also generate traffic to your website. However, search engines are the most common method of navigation among a majority of internet users whether your website provides products, services, content or information. Users can easily find what you offer since search engines provide targeted traffic hence if your website cannot be found on search engines, then you risk missing out on a valuable opportunity to drive traffic to your website.
Why Websites Need SEO Studies show that SEO can make or break an organisation’s success as good SEO strategies can lead to increased exposure, publicity and revenue. Investing in good SEO practises can have a significant effect on rate of return compared to most types of marketing and promotion methods.
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